The brand enjoys higher consumer trust today than ever before. Its values convey brand experiences across the entire travel sector and at all its touchpoints. The outcome is a credible, positive image that can be associated with a wide range of products through brand extension.

Lufthansa sustainably connects people, cultures, and economies.

The goal is to put customers’ individual wishes and needs in focus and further strengthen customer loyalty through holistic measures with direct and tangible customer benefits. We also understand that the travel experience should be as easy, flexible, and individual as possible.

The Brand Residence is the exclusive global agency for the extension of the Lufthansa brand. We endeavor to form long-term and strategic partnerships in selected product areas.

Deutsche Lufthansa AG

Licensing Target Groups
Adults of all ages, business travelers, families, and frequent flyers


Licensing Categories
Business & Travel Fashion, Lifestyle & Travel Accessories, Home & Living, Stationery & Toys

Current License Partners

  • 3senses: Perfume
  • b2l: Upcycling Accessories, Furniture, Fashion
  • Bordbar: Aircraft trolleys, Aviationtags
  • Daron: Models/Collectibles, Toys, Keychains, Plush
  • Dickie Toys: Toys
  • FALKE: Hosiery
  • Gemini Jets: Aircraft models
  • Herpa: Aircraft models, toys
  • Limox: Aircraft models, accessories
  • Modellbahn Union: Model railways and accessories
  • Neun Zeichen: Keychains, Lanyards
  • Revell: Model kits
  • Solebox: Fashion and Accessories
  • The Poster Design Group: Poster art

Lufthansa brand values: Considered, attentive and sophisticated. Lufthansa is one of the world’s leading airlines with a distinctive history, incomparable reach, and endless possibility