Sports licensing has become increasingly significant in recent years, as the great interest and overwhelming response from fans of all ages at the Olympic Games, athletic competitions, and other sporting events shows.

Dynamic, excellent, and uniquely relevant – the Olympic Games are the biggest international sporting event, captivating audiences around the globe.

When the world’s best athletes gather for competition, billions on site and in front of their TV sets gather to join the excitement. Event partners benefit from the magnetism of the event and its main protagonists.
Preparations for the 2024 Summer Olympic Games in Paris are already in full swing.

Deutsche Sport Marketing GmbH, exclusive marketer of the German Olympic Sports Confederation (DOSB)

Licensing Target Groups
Sports enthusiasts


License Categories
Sporting Goods, Accessories, Home & Living, Food, Apps, Publishing & Stationery, Toys & Games

Integration in selected communication measures, online store.
Use of athletes for advertising purposes possible with special agreements


Team Germany’s brand values are success, team spirit, self-confidence, and ambition